Roddy Ricch - Down Below [official Music Video] (dir. By Jmp) Now

Roddy Ricch - Down Below [Official Music Video] (Dir. by JMP)

: Roddy highlights the moment he "had to go a new direction," trading the trap house for the lake house and buying his mother a Gucci purse to ensure she "ain't gotta stress it". Roddy Ricch - Down Below [Official Music Video] (Dir

### The video follows Roddy’s journey from "sleeping on the floor" to living his dreams. : Produced by Avedon and the legendary Scott

: Produced by Avedon and the legendary Scott Storch , the track's melodic trap beat provides the perfect emotional backdrop for Roddy's introspective rhymes. Legacy & Impact the video uses a moody

Directed by JMP (with cinematography by Mike Koziel), the video uses a moody, cinematic color palette—rich blues and sunset hues—to evoke the "cold nights" Roddy frequently references.

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