The song highlights Russ’s journey of handling every aspect of his music—writing, producing, engineering, and mixing—completely on his own. It critiques the music industry, noting that record labels only reached out after he had already built his own success.
The track is built on a bell-driven beat that critics have described as catchy and "lullaby-like" for his critics. Russ - Do It Myself (Official Video)
Russ has shared that the song reflects his need to provide for his family and his "unwavering sense of self-confidence" after years of working in isolation. Commercial Success The song highlights Russ’s journey of handling every
The video captures Russ "stunting" in the lot, mirroring the song's themes of confidence and ground-up success. Song Meaning and Production Russ has shared that the song reflects his
The visual features Russ and a crew of roughly 20 people in a vacant parking lot at a discount mall in Atlanta .
