centers on the intense carrier competition during its launch in . As one of the most expensive phones of its time—retailing for approximately $930 —carriers like T-Mobile used aggressive BOGO offers to attract customers despite the high cost. The Famous T-Mobile BOGO Offer

T-Mobile is offering a buy one, get one free sale on the Note 8

: It wasn't an instant discount at the register. Customers had to pay full price or monthly installments for both devices initially.

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