Sweet_but_psycho -

Directed by Shomi Patwary, the video features a highly stylized, cinematic aesthetic:

Ava Max explains the song as being about a person who is often misunderstood; "psycho" in this context refers to being passionate and uninhibited rather than a literal mental health diagnosis. sweet_but_psycho

Max has described it as a song about embracing all aspects of one's personality, including flaws and "weirdness," as a form of female empowerment. Music Video Directed by Shomi Patwary, the video features a

Max portrays a character who lures a man to a mansion, leading to a series of surreal and violent hallucinations involving axes, poisoned wine, and fire. As of early 2026, the song has surpassed

As of early 2026, the song has surpassed 2 billion streams on Spotify and its music video has over 1 billion views on YouTube. Lyrical Meaning & Themes

Some critics viewed it as a revival of straightforward electro-pop in an era dominated by hip-hop and R&B.