Macy's Branded Entertainment - Macy's Thanksgiving Day Parade Wiki
: How companies have moved from simple commercials to creating full-scale entertainment experiences like the Thanksgiving Parade.
: The way modern "content creators" (who may have names like Brookie or Blair) use social media to drive trends that eventually end up on the shelves of major department stores.
: Exploring how characters like Blair Waldorf shape the public's perception of luxury, fashion, and shopping.