When Core Values Are Strategic: How The Basic V... May 2026

Strategic values attract "A-players" who share the same mission, reducing turnover costs.

If the values reward the process of learning, employees are more likely to propose the "crazy" ideas that lead to the next market-disrupting product. 5. Moving from Poster to Practice When Core Values Are Strategic: How the Basic V...

To make core values strategic, they must move beyond the HR handbook: Strategic values attract "A-players" who share the same

Strategic values are most visible when things go wrong. A company whose core value is "Customer First" won't hesitate to issue a costly product recall if it protects the user. When Core Values Are Strategic: How the Basic V...

When Core Values Are Strategic: How the Basic Values of an Organization Drive Long-Term Success