Waiting until the last hour may leave you with only very expensive "premium" seating or no tickets at all if the game sells out completely. Quick Comparison: Buying Strategies Primary Sale Rivalries / Openers Guaranteed face value Tickets sell out fast Mid-Season Oct – Nov Non-playoff teams Finding deals for lower-demand teams Price spikes if team is winning Last-Minute Day of Game Average Matchups Cheapest possible price (Avg 29% off) High risk of sell-out
The "wait-and-see" strategy is not universal and carries specific risks: when to buy nfl tickets
Research into millions of transactions found that tickets on third-party sites like StubHub are often $40 cheaper on game day than at any other point. Waiting until the last hour may leave you