PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
Leo’s bedroom was a graveyard of mismatched linens and a scratchy wool blanket he’d inherited from a college roommate. When the zipper on his last pillowcase finally gave up the ghost, he knew it was time for an upgrade. But his bank account was shouting "clearance rack" while his dreams were whispering "Egyptian cotton."
For the final touch, he bypassed the fancy boutiques and hit a local thrift shop in the "nice" part of town. On a back shelf, he found a brand-new, still-in-the-plastic set of shams that someone had clearly received as a wedding gift and never opened. Five dollars. where can i buy cheap bedding sets
Still, he needed a comforter. He drove across town to TJ Maxx, a place where the air smells like vanilla candles and chaos. He dove into the bedding section, elbowing past a woman contemplating a sequined throw pillow. There, tucked behind a duvet that looked like a Jackson Pollock painting, was a simple, plush grey comforter set marked down twice. The red "Clearance" sticker was the most beautiful thing he’d ever seen. Leo’s bedroom was a graveyard of mismatched linens
That night, Leo dove into his bed. It wasn't a five-star hotel, but the sheets were soft, the comforter was heavy, and the total cost was less than a week’s worth of groceries. He fell asleep before his head even hit the pillow, finally resting in a sanctuary he built on a budget. On a back shelf, he found a brand-new,
He started his quest at the big-box giants. At Target, he wove through the aisles until he found the Threshold performance sheets. They were crisp, cool, and—most importantly—on sale. He grabbed a set in sage green, feeling a small victory in his chest.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
