A Study on Consumer Satisfaction Towards Apple ... - IGI Global
Creative and corporate professionals use it as a "convenient extension" to manage notifications and schedules without needing to pull out a phone. who buys apple watches
As of 2026, the key purchasing demographics and motivations include: A Study on Consumer Satisfaction Towards Apple
Usage is highest among Millennials (25%) and Gen Z (24%), while adoption among Boomers is roughly 10%. However, adoption among those 65+ reached 14% in 2025, driven by safety features like fall detection. However, adoption among those 65+ reached 14% in
Initially male-dominated, the user base is now nearly 50/50 between men and women. Women aged 30–44 showed the highest growth in adoption in 2025.
Consumers who prioritize owning the latest technology and luxury designs. 3. Secondary & Emerging Buyers
Almost one-third of iPhone users also own an Apple Watch, valuing the ecosystem's seamless interoperability.