The rise of digital media has been a "game-changer" due to the relative absence of strict regulatory mechanisms compared to traditional broadcast television.

: Modern web series and digital films have begun to break these molds. Shows like Lust Stories and Made in Heaven feature female protagonists who are unapologetic about their sexual agency and personal ambitions, directly challenging the "docile wife" stereotype. The Role of OTT Platforms and Creative Freedom

: Creators now use these platforms to address previously restricted themes, such as female sexual desire, infidelity, and the internal struggles of women within marriage.

In traditional media, women were frequently relegated to "sanskari" (virtuous) roles, with their identities centered around their families and husbands.

Over-the-Top Platforms' Impact on Traditional Entertainment in India