The phrase you are referring to is likely the title of the business book by Pam Henderson . This guide explores the core philosophy of "Opportunity Thinking," which suggests that businesses should prioritize finding broad "opportunities" in the market rather than focusing solely on individual "ideas". Core Concept: Idea vs. Opportunity
If you are looking to purchase the book to dive deeper into these strategies, it is available from several major retailers: You Can Kill An Idea, But You Can't Kill An Opp...
: Internal capabilities and unique company strengths. The phrase you are referring to is likely
: Opportunities exist outside the organization in the external world. They are expansive "demand spaces" created by broader forces like technology shifts or changing consumer needs. The "Opportunity Thinking" Framework You Can Kill An Idea, But You Can't Kill An Opp...