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YouTube is increasingly dominating the living room, becoming the most-watched app on connected TVs.

: High-performing videos in 2026 are those that retain at least 65% of viewers past the first 30 seconds . 2. The New Creator Economy: "TV in the Living Room" YouTube

: YouTube has fully separated the Shorts algorithm from long-form recommendations. Shorts are now ranked primarily on "swipe-through rate" and loop rate, serving as a rapid discovery mechanism that doesn't penalize a creator's main channel stats if a short underperforms. YouTube is increasingly dominating the living room, becoming

: The algorithm now functions as a "matchmaker," analyzing post-watch behavior, satisfaction surveys, and repeat engagement. " analyzing post-watch behavior